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2016 Dallas ADDY Award- 2 Bronze
BarkBox is a monthly subscription box that's filled with toys and treats for your dog.
Dogs get bored just like humans do. BarkBox allows 'pawrents' to give their dogs a variety of monthly entertainment and treats.
Print campaign, Twitter # Contest, Promotional idea
#IfDogsCouldTalk
Tweets from your dog's perspective. Tweet with the most retweets wins a free 3 month subscription to BarkBox.
Promotional Idea
A partnership with BirchBox. Birchbox is the human version of BarkBox, providing people with a monthly beauty box. During the months of July and August, BarkBox and Birchbox will partner to celebrate National Dog Day. By buying both box subscriptions, you get 20% off your order and a matching outfit to wear with your dog.