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People don't want others thinking they're a tourist. And they want to experience the city they're visiting like a local does.
Peek is a travel booking site that offers unusual, lesser known activities so you can really experience the city you're visiting.
Strategy: Tap into the part of us that wants to be the "cool" tourist.
Don't just look, experience.
Print and Outdoor campaign.
Outdoor- Ads will be placed on sidewalks near popular tourists sites