Problem: Get hustling hosts to buy 3+ Kraft Heinz products for their game day parties.
Resistance: When constantly tending to the food, hosts can’t fully enjoy their own party.
Strategy: Enable hustling hosts to feel like a guest at their own game day party.
How: We’ll show our shoppers that Kraft Heinz has the best solutions for an effortless game day spread by giving them a bundle that takes everything off their plate, except delicious food.
Team: David Hovey (SAD), Nolan Shea (SCW)